COMMOEDIA  ·  Case study04  /  06
special effects. for real.
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«The storefront that performs»

ADVETRAISING9.0

«On-shop» promotion. Shop windows come alive and play short spots, digitised to measure and driven from the Production Centre: passers-by are captured and informed.

TypeDigital signage · shop windows
COMMOEDIA's roleOwn production
ControlProduction Centre
StatusIn production
The scene

The shop window stops standing still.

ADVETRAISING9.0 turns the shop window into a stage. Short spots, made to measure, played where people walk by — and driven remotely from the Production Centre.

This is «on-shop» promotion: the message lands at the moment, and in the place, where it can really capture.

ADVETRAISING9.0 at work — the storefront plays the spot.
The challenge

Getting noticed at the exact point of passage.

Traditional advertising speaks far from the point of sale. What was needed was a way to reach passers-by right there, in front of the window, with content that changes when it has to.

Our role

A COMMOEDIA production.

ADVETRAISING9.0 is our own production: the idea, the digital signage system and the direction of the content from the Production Centre.

The special effect — the storefront that performs — is real, because we built it.

The storefront that performs.
«The storefront that performs»

Got a project that looks impossible? With us it actually gets built.

mail@commoedia.net· +39 051 0450687· Bologna — via Mori 6, Budrio