COMMOEDIA  ·  Case study04  /  06
special effects. for real.
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«The storefront that performs»

ADVETRAISING9.0

«On-shop» promotion. Shop windows come alive and play short spots, digitised to measure and driven from the Production Centre: passers-by are captured and informed.

TypeDigital signage · shop windows
COMMOEDIA's roleOwn production
ControlProduction Centre
StatusIn production
The scene

The shop window stops standing still.

ADVETRAISING9.0 turns the shop window into a stage. Short spots, made to measure, played where people walk by — and driven remotely from the Production Centre.

This is «on-shop» promotion: the message lands at the moment, and in the place, where it can really capture.

The challenge

Getting noticed at the exact point of passage.

Traditional advertising speaks far from the point of sale. What was needed was a way to reach passers-by right there, in front of the window, with content that changes when it has to.

Our role

A COMMOEDIA production.

ADVETRAISING9.0 is our own production: the idea, the digital signage system and the direction of the content from the Production Centre.

The special effect — the storefront that performs — is real, because we built it.

The storefront that performs.
«The storefront that performs»

Got a project that looks impossible? With us it actually gets built.

mail@commoedia.net· +39 051 0450687· Bologna — via Mori 6, Budrio