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Client · GDP Consulting
ITENESCast · 01 / 06
Case study TRACCIAL'ABILITA'
Cast/Client · GDP Consulting
«The killer app»

TRACCIAL'ABILITA'

The field logbook is required by law — and a mountain of paper. TRACCIAL'ABILITA' digitises it for the whole agricultural supply chain: the farmer describes the treatment by speaking into the phone, artificial intelligence transcribes it, the specialist files it. For GDP Consulting we created the killer apps, the brand, the software and the launch.

ClientGDP Consulting
For whomThe whole supply chain
PlatformsDesktop · iOS · Android
DevelopmentState-of-the-art AI
COMMOEDIA’s roleFrom concept to go-to-market
The scene

The field logbook. By law, for everyone.

Every farm must keep the Farmer’s Field Logbook: recording treatments, products and activities in compliance with regulatory obligations. An entire supply chain works around that requirement — farmer and staff, contractor, field technician, licensed professional, organisations and dealers — each with their own documentary task.

But the data is born in the field, not at the desk: voice messages, notes scribbled by hand at night, and someone who then has to decipher and transcribe them. TRACCIAL'ABILITA', GDP Consulting’s solution, brings order: it simplifies and intelligently tracks every field activity — on desktop, iOS and Android.

The challenge

Recording without stopping work.

Asking a farmer to fill in forms is asking them to stop. We had to fit a legal obligation inside a tool that actually gets used, every day, with dirty hands.

The answer is the killer apps: speak instead of write — describe the treatment and the app turns it into an activity; ask instead of search — bulletins and prescriptions you can query intelligently; automate instead of archive — delivery notes and invoices captured and put into flow. And more are on the way.

Our role

From idea to field: our work.

For GDP Consulting we handled the whole project: concept and positioning, the design of the killer apps, the naming — «TRACCIAL'ABILITA'», a play on traceability (traccia) and the ability (abilità) of smart tools and experts — the brand, the website, social and the editorial plan, through to sales support.

And the software: cross-platform and built with state-of-the-art technologies and several specialised AI tools — the same intelligence that transcribes the farmer’s voice and «captures» bulletins and prescriptions. We didn’t buy the technology: we built it. Design, code and communication under one roof.

Speak while you work. Keep your Ability tracked.
TRACCIAL'ABILITA' · GDP Consulting × COMMOEDIA

Have a project that seems impossible? Here it actually gets built.

Let’s talk
mail@commoedia.net· +39 051 0450687· Bologna — via Mori 6, Budrio
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